An Orwellian Thought

Advertising is the rattling of a stick inside a swill bucket
- Eric Arthur Blair
However vast the darkness, we must supply our own light.
- Stanley Kubrick
Expand Your Mind..

Advertising is the rattling of a stick inside a swill bucket
- Eric Arthur Blair
When making a decision of minor importance, I have always found it advantageous to consider all the pros and cons. In vital matters, however, such as the choice of a mate or a profession, the decision should come from the unconscious, from somewhere within ourselves. In the important decisions of personal life, we should be governed, I think, by the deep inner needs of our nature.
- Sigmund Freud

The real fact of the matter is that nobody reads ads.
People read what interests them, and sometimes it’s an ad.
- Howard Luck Gossage
On a cosmic scale, our life is insignificant, yet this brief period when we appear in the world is the time in which all meaningful questions arise.
- Paul Ricoeur
To the #menswear brethren: Heed this advice. It’s not new, and it’ll never get old.
It is a good thing to want to learn the importance of fit, the significance of proportion and the relevance of balance with respect to your dress. It is a better thing to dress for your context and to not merely imitate everyone else, lest you look like an awkward soul in someone else’s clothes.
Be yourself. It is perhaps the greatest thing you’ll ever do.
I sometimes entertain the thought of life without #menswear …
“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are “The Advertisers” and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
F#ck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.”