An Orwellian Thought
Advertising is the rattling of a stick inside a swill bucket
- Eric Arthur Blair
The real fact of the matter is that nobody reads ads.
People read what interests them, and sometimes it’s an ad.
- Howard Luck Gossage
Tumi Case Studies: Eric Yang
I like this new video from TUMI, the luggage manufacturer.
Brilliant example of storytelling going on here, featuring Eric Yang from Gear Patrol. And, if it doesn’t make you like TUMI more, at least you get a primer on how to pack properly.
(Source: youtube.com)
We are a very pragmatic people - our geography requires that. This is a rich country, but its nature punishes those who fail to respect it and understand it. This makes us not only pragmatic but also humble, practical, cautious. But there’s a downside to that. We don’t like people who overreach and we kick those who fail. Australia’s mindset is built for an old reality. The internet has fundamentally changed our world. Distance is much less of an issue than it was. Technology platforms can scale ideas globally in a millisecond. Our miners and farmers have understood their new world and they are doing things on a truly global scale. Tall poppy syndrome used to be about cutting others down to size, but it ends up making all of us shorter. No one should be embarrassed to have global ambitions any more. The internet’s ease of distribution means that the world should be the default market for any Australian business plan.
Words of wisdom from Jon Steel
Tell Your Friends..
Speechless..
HERMES x TECH DECKS | AMAZING
You Love Your iPhone. Literally.
“My best advice? Shut off your iPhone, order some good Champagne and find love and compassion the old-fashioned way.”
(Source: The New York Times)
Hungry Jacks and Health: What The?!
Have a read of this article over at B&T.
I really wonder what big fast food organisations are thinking when they start offering completely different items like this. Doesn’t fit with the brand at all.
Thanks to Hamish for bringing it to my attention.
The only way to atone for being occasionally a little over-dressed is by being always absolutely over-educated.
- Oscar Wilde
Never stop learning.
- Oscar Wilde
Never stop learning.
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